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Swiggy Personalized
Recommendation
Feature

The biggest pain point while ordering food on food delivery apps is not knowing what to order. In this case study I have tried to solve the issue of choice paralysis by creating a food recommendation feature in Swiggy to help users narrow down their choice and help fill their tummies quicker ;)

Promo video

I have created a brief PDF explaining the feature and it's case study which you can download here. 

Screenshot 2024-02-01 at 6.45.27 PM.png

Conclusion 

From this study, we understand that there is a necessity for a food personalized recommendation feature on food delivery app for confused hungry users. This is a step further towards helping user's choice paralysis. 

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